Whitney Wolfe Stumbles Into Bumble
Anytime a woman finds success in the male-dominated corridors of the tech-world, it is sure to make waves. As the founder and CEO of the dating app Bumble, that is just the response that Whitney Wolfe was hoping for. Her rise to the top has taken a few twists and turns, but, for the Utah native, she has never shied from taking risks.
Whitney Wolfe graduated from Southern Methodist University with a degree in international studies. Despite what may seem like an inauspicious start, Wolfe hadn’t even graduated before she’d launched two successful business ventures: tote bags to raise money for the Help Us Project, supporting the BP oil spill damage, and a line of clothing, Tender Heart, to raise awareness and funds for human trafficking. It was after graduation, however, that Wolfe made her first big splash in the world of tech.
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She joined Hatch Labs IAC at the age of 22, and it was there that Whitney Wolfe helped found and create the wildly popular dating app, Tinder, even coming up with its tag, now a household name. In 2014, Wolfe abruptly left Tinder, leaving a trail of sexual harassment accusations. The case was eventually settled out of court, but out of that painful experience, Bumble was born.
Feeling burned by her experience with Tinder, Whitney Wolfe initially hoped to create a positive social network for females, but a phone call from Andrey Adreev, founder of the largest dating service on the planet, Badoo, changed everything. With Adreev’s encouragement, Wolfe returned to the world of dating apps, but this time, it would be on her terms.
At the heart of Bumble’s service is an innovation that Whitney Wolfe is very proud of. Bumble shifts the balance of power in the world of dating; women are required to make the first move. The purpose of Bumble is not just to empower women, but Wolfe believes, to also take some of the pressure off men. The entrepreneur wasn’t satisfied to just stop at dating. Bumble has now expanded into a full-blown social network, with Bumble BFF for making friends, and Bumble Bizz for networking and business opportunities.
Amidst all her success, Wolfe managed to find a love match of her own. Shortly after her departure from Tinder, Wolfe married restauranteur and investor, Michael Herd. Perhaps foreshadowing what she was about to create at Bumble, Wolfe was the one to pursue him.