Luiz Carlos Trabuco Cappi’s Astounding Accomplishments As A Prominent Figure In Bank Bradesco

     Bradesco Bank is the largest bank in Brazil which has gone through tremendous growth and development over the years. The company has had the right leadership team which is one of the reasons it has been experiencing that kind of growth within a short period. One of the most prominent people in the bank is the former Chief Executive Officer and the president of the bank Luiz Carlos Trabuco Cappi who started working at the bank in his teenage. After being employed as one of the clerk members at the bank, he saw the need for expanding his education because he wanted to be a bigger person at the company.

He, therefore, attended the University of Sao Paulo where he attained an undergraduate degree in philosophy and a master’s degree in Social Psychology from the same university. Since then, he has been contributing to every aspect of the company’s growth and development. He has been able to hold different positions in the company starting with being the marketing director of the company, followed by the managing director of the company. He was also appointed as the president of the Bradesco Seguros which is one of the segments of Bradesco Bank. During this time, he was able to increase the returns of the segment that led to increasing the net profit of Bradesco Bank.

Luiz Carlos Trabucco also increased the market share of the bank by introducing its shares at the New York Stock Exchange and also through various advertisement and promotion of the bank as he also attended multiple conferences and interviews as one of the leaders of Bank Bradesco.

After he was named as the president of the bank, he worked hard to maintain the legacy that the former president Mr. Brandao left in the company. It is with no doubt that his hard work and commitment to the success of the company was not in vain. During his time as the president of Bradesco, he won the Isto E Dinheiro Magazine Award as the best entrepreneur of the year, and this was one of the reasons why earned himself a high reputation in the bank.

The bank announced the replacement of Luiz Carlos Trabuco by Mr. Octavio De Lazaro who was the president of Bradesco Seguros. According to the bank’s traditions, the president of the company should be elected from the executive members of the company. The replacement should take a formal procedure with a successful meeting of the shareholders of the company. The appointment should be based on the reputation of the candidates in the company in their previous positions.

In one of the discussions with Mr. Octavio De Lazaro, he said that his primary objective is to maintain the legacy that Luiz Trabuco Cappi and Mr. Brandao has left in the company. Luiz Trabuco Cappi also means the next president should be able to maintain the name and the reputation that Bank Bradesco has in the financial sector across the globe.