Over the years, technology and fashion industries have experienced notable changes. The constant is that both sectors have influenced the growth of each other. This is according to Chris Burch, the founder and chief executive officer of Burch Creative Capital. Burch analyzed the past, present and future trends in both industries and showed the interdependence between the two fields. For instance, growth in technology has been influenced by what is considered fashionable. Music entertainment has evolved from the 70s boom box, to a Walkman and the iPod, which is more personal, portable and fashionable. Google glasses were never popular until they were worn on a runway by Diane Von Furstenberg’s models.
On the other hand, fashion relies on technology for functionality. For instance, fashion designers are using technology to come up with unique designs such as the drink making dresses made by Anouk Wipprecht. In the future, there will be fashionable innovations like bike protection airbags, which will replace helmets. In addition, special frontline gloves shall be used by firefighters for hand gestures during an operation. Fashion and technology can be interwoven to create energy from movement of shoes or clothes that capture kinetic energy, which can be used for charging phones or watches. In conclusion, future creations and designs in both industries will be influenced by each other since the two industries rely on each other for growth.
About Chris Burch
The investment philosophy of Burch Creative Capital is a testament of Chris Burch’s entrepreneurship values and desire for new market opportunities, creativity, imagination, incubation, and support scale. These values result in new businesses and brands that change the lives of people. With over 40 years of experience in entrepreneurship and investment, Chris Burch has contributed to the rise of over 50 companies. He has been able to assist different companies owing to his deep understanding of the market shifts as well as having direct and international sourcing experience. He has always sought to come up with innovative solutions that seek to satisfy the utility of the clients.
His company’s brand portfolio includes recent projects like ED by Ellen DeGeneres, TRADEMARK, Cocoon9, Poppin and Nihiwatu, as well as previous brands like Voss Water, Jawbone and Faena Hotel + Universe. Currently, Burch Creative Capital is supporting the development of several consumer product and lifestyle brands that include retail, home furnishings, hospitality, technology and organic foods. Some of these brands are Blink health, BaubleBar, Brad’s Raw Food, Little Duck Organics, Chubbies and Soludos.